Case study
Sales:
Orienting the company towards the market
The marketing environment
Products and brands
Value and price
Relationship marketing
Marketing instruments
Segmentation and positioning
Advertising
The brand
The message
Differentiation
Customer/consumer satisfaction
Successful development of CRM
Efficacy of advertising
Direct marketing
Distribution trends
Solution
Case study
Strategy:
Creating value
Knowledge Management
People:
Organizational structure and its design
Management through challenges
How to manage change
People management indicators
Career plans
How to encourage the commitment of people
Evaluation of workplaces
Variable remuneration plan
Management drive:
Managing commitment
Managing diversity
Identifying needs and potential
The boss as a coach
Solution
Case study
Strategy:
Formulating strategies
Technology as a competitive variable
Drivers for managing strategic change
Managing technology
Basic innovation strategies
Keys to designing an innovation plan
Finances:
Predictive tools
Measuring actions: financial, customers, internal processes, learning and growth
People:
Management through challenges
How to manage change
How to predict and manage workplace conflict
Sales:
Differentiation
What is the price?
Management drive:
Building a shared vision
Leadership oriented towards service-guarantee-transformation
Understanding complex problems
Decision-making techniques
Managing commitment
Management by results
Solution
Quality content prepared by renowned experts with UOC accreditation. Innovative formats to guarantee a useful and relevant learning experience.
Learning system that provides opportunities to share goals and experiences with leaders and colleagues, solve problems and create informal networks.
Learning outcomes which are easily transferable to the working environment, with a direct impact on companies' strategic goals.
